Wednesday, January 13, 2010

From Worst to First - Behind the Scenes of Continental's Remarkable Comeback by Gordon Behtune

I received From Worst to First - Behind the Scenes of Continent's Remarkable Comeback by Gordon Bethune for Christmas. It was a book that I read about while reading a John C. Maxwell book. Being an airline business junkie, I really enjoyed the book. When Bethune became CEO of Continental Airlines in the mid 90's, the airline was in serious trouble, ranking very low on all of the major airline ratings. Continental also had serious cash-flow issues. In the book, Bethune lays out the Go Forward Plan that he and his management team employed that turned the airline around:
1) Fly to Win
2) Fund the Future
3) Make Reliability a Reality
4) Working Together
Overall, the book had a lot of great points, but did get a little repetitive from time to time. It really emphasizes the importance of having a plan and executing it.

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